THIS September, Tanzania’s leading online marketplace: Kaymu, has finally decided to introduce a small commission charged to all sellers on the platform. After more than one year of free service, Kaymu decided that it was the right time to start charging commission on every sale made. When Kaymu first started its operations, the company decided to offer all sellers a …
Ecommerce: Motivating With Uncertainty
MANY of us have watched games on television where the contestant playing is offered Tshs 500,000 that they can take on the spot or a chance to keep on playing and possibly win Tshs 1,000,000. They could see the Tshs 500,000 but not the Tshs 1,000,000. While many of us sat at home yelling and calling the contestant stupid for …