*Local lads to be partnered with four football heroes and star Tanzania’s best loved football show
WITH over 370,000 games played across East Africa on the much loved Guinness Football Challenge mobile phone game, fans have been enthralled with the popular game that’s captivated our nation. Today, Director of Marketing of Serengeti Breweries, flagged by Guinness Brand Manager, Maurice Njowoka, can now reveal the football fans that have topped the leader board and bagged themselves a place on the Guinness Football Challenge Celebrity Finale which will be broadcast on ITV in the next few weeks.
Mr Hance Kimola from Ubungo Dar es Salaam will have the once in a lifetime opportunity to be a knowledge contestant, partnering with one of the show’s four football heroes – Jay Jay Okocha, Marcel Desailly, Rigobert Song and Kalusha Bwalya – as they step up to demonstrate their football knowledge to the nation in an exclusive Guinness Football Challenge Celebrity Finale.
Mr. Hance, a fresh graduate from The University of Dar Es Salaam was one of the highest scorers of the mobile phone game and he will be appearing on our screens in February as the knowledge contestant alongside one of the football icons to see if he has what it takes to take home the top prize.
On finding out about this opportunity, Hance, said: “The Guinness Football Challenge mobile phone game is a fantastic way to test my football knowledge and I especially love playing it with my friends when we are in a bar together, and especially while we were watching the Premier League. It gets a little competitive when we all play against each other to see who gets the best score. Of course I was also hoping and praying that I would be in the running to take part in this special episode of my favourite show! I can’t wait to find out who my partner will be and just hope that together we have what it takes to make it all the way to the Final Round.”
Throughout the series, which launched in October last year, the four football heroes have been demonstrating their skills as they show the contestants and audience how best to tackle the physical challenges in the Guinness Football Challenge. Now, in what promises to be an action packed finale with guaranteed thrills and spills, the four footballers will be the stars of the show themselves as they take on the physical challenges live in the studio alongside their football trivia expert partners from the Guinness Football Challenge mobile phone game.
In this extra special season finale, the four footballing stars will go head to head as they battle it out to help their partner win a life changing sum of money.
Guinness® brand manager, Maurice comments, “This season of the Guinness Football Challenge has been a phenomenal success. Once again, we have been able to give all football lovers across East Africa the opportunity to test their football knowledge on the Guinness Football Challenge mobile phone game and I think the Celebrity Finale will give our winning fan the ideal platform to step up and show his potential! Don’t forget that you can still enjoy playing the game.”
Guinness Football Challenge mobile phone game is proving popular with football fans across Africa, with figures expected to continue to grow:
• Over 29,000 people have signed up to the game (KE: 8242, TZ: 1153, UG: 1353 and GH: 19112)
• Fans have played over 740,000 games between them! (KE: 261380, TZ: 44616, UG: 56694, GH: 379682)
• Over 80% of the hard questions were answered correctly by users
• KE: 30% / TZ: 40% / UG: 40% / GH: 28% of XX users played the game more than 20 times proving that the game really captivates football fans
Make sure you join the thousands of fans having fun on the Guinness Football Challenge mobile phone game – even though a winner has been picked to take part in the final episode of the TV show, fans can still enjoy the continued excitement. It’s the perfect opportunity for you to test your football knowledge, challenge and show off your know-how in front of your friends and keep up to date with facts and stats about your favourite teams. Sign up for free at m.guinnessvip.com and make sure you ‘like’ the Guinness® Facebook page to keep up with all the latest news about the show.
The Guinness Football Challenge Celebrity Finale, produced by Endemol, will be broadcast on ITV in February 2012 at a date to be communicated shortly hereafter so make sure you grab a bottle of ice cold Guinness® and tune in to be part of the action. Please remember to drink responsibly, strictly 18+