Now Kibo Lager on a sophisticated long neck
Kibo Gold New Look Launch
* Now Kibo Lager on a sophisticated long neck
SERENGETI Breweries limited today at Moshi Brewery invited unveiled the modern new look of the very much celebrated beer in this region, Kibo Gold. This launch of its kind was summited by a vibrant and a refined event graced by SBL stakeholders and the media fraternity. The beer quality being maintained, the modern look surely depicts quality.
Ms. Nandi Mwiyombella, the sustainability and responsibility manager, asshe welcomed the media asserted that the beer now has a new look whilst still maintaining very high quality. He said, “Kibo Gold, now with its new look is part of our modernization ventures of our brands from the way they look and feel to the great tastes that our brands are known for. We pride in Kibo Gold as it brings out the sweetness of our resources as it is brewed from water of the slopes of the highest peak of the again the highest mountain in AfricaMt. Kilimanjaro after which the brand derives its name from,” she added.
As part of Diageo,SBL have embraced various principals, and one key area is the qualityof the array of their products. SBL uses the best local ingredients there is in the most hygienic environment. This way the firm is known for its role in the economic development of this country.
Notes to the Editor:Kibo Gold was re-introduced in Tanzania in June2012 as the region mainstream lager after being away from the market for slightly over 10 years. It is produced by SBL at its Moshi Brewery and widely distributed throughout the northern part of Tanzania in key regions including Kilimanjaro, Arusha, Tanga and Manyara
Please remember to drink responsibly, strictly 18+
SPEECH GUIDELINES- NANDI MWIYOMBELLA, SUSTAINABILITY AND RESPONSIBILITY MANAGER, SPEAKING AT THE LAUNCH OF THE NEW LOOK BOTTLE OF KIBO GOLD- 07/8/2013
Distinguished Guests and members of the press, my colleagues,
Good morning, “Habari za Asubuhi”.
• I wish to welcome you to our brewery this afternoon. We do appreciate and indeed feel honored that within your busy schedule you did spare some time for us. For those who have not visited our Brewery in the past,we will be glad to give you a tour time permiting.
• Today we are unveiling and launching the sophisticated long neck bottle carrying our celebrated brand Kibo Gold. With this new and appealing bottle, we do believe that we are moving with the current market trends and thus being able to relate to our consumers in a more modern way.
• The new look bottle is part of our modernization ventures of all our brands from the way they look and feel to the great tastes that our brands are known for.
• Kibo Gold is special. We have every reason to say so. We pride in Kibo Gold as it brings out the sweetness of our resources as it is brewed from the water of Mt Kilimanjaro and derives its name from the highest peak of this mountain.
• There are various principals that govern the way we work at SBL originating from our holding company Diageo. Among the key areas is the quality of our products including the way they look. We also brew our products with freshly sourced high quality products and our Kibo Gold brand is not an exceptional.