Growing Tanzania economy a driver for new Heineken Star Bottle
HEINEKEN Tanzania Country Manager, Mr. Uche Unigwe, cites economic growth and a shift towards premium buying patterns amongst their target consumer as a reason why Heineken has decided to launch their new aluminum Star Bottle in Tanzania.
“As the Tanzanian economy grows, consumers have gained considerable buying power and are maturing in their tastes and preferences. For example, young opinion leaders come together in social networking groups in a manner that makes them stand out. Everything about them should state that, including what they drink’ said Uche.
The Heineken Star bottle is a symbol of upscale premium beer with same world-class taste enjoyed in over 170 Countries across the world. A sleek metal Can with classic bottle shape, it glows under UV light revealing an amazing shooting stars pattern to complement a unique life-style. It will be available only in selected high end clubs with the right audience.” said Unigwe.
Heineken launched the new Star Bottle on Saturday at Club 327 in Dar es Salaam.